Facebook Admits Ad Exchange Is Small Part of Ad Business and 2 Other Hot Stocks to Watch

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Facebook Inc. (NASDAQ:FB): Current price $34.67

Facebook?s?Sheryl Sandberg?said something that has rocked her company?s world:??One thing worth noting is that FBX which is part of that programmatic selling is actually a very small part of our business and I think sometimes people don?t understand that. So that piece is quite small.??This admission was a rude shock?to the adtech world and some analysts, who had made projections that the exchange?could soon be worth billions to Facebook. On the earnings call, analyst Youssef Squali at Cantor Fitzgerald asked about ?programmatic? advertising on Facebook.?These ads are?purchased?via extremely fast automated real-time bidding systems, rather than being manually placed and targeted, and constitute a big trend in the ad universe, with more money moving into the area.

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